{"id":6241,"date":"2021-05-03T11:00:00","date_gmt":"2021-05-03T11:00:00","guid":{"rendered":"http:\/\/zernike.it\/from-gr-system-to-multiwash-history-of-a-rebranding-that-is-not-just-about-the-name\/"},"modified":"2021-09-16T06:52:41","modified_gmt":"2021-09-16T06:52:41","slug":"from-gr-system-to-multiwash-history-of-a-rebranding-that-is-not-just-about-the-name","status":"publish","type":"post","link":"https:\/\/www.zernike.it\/en\/from-gr-system-to-multiwash-history-of-a-rebranding-that-is-not-just-about-the-name\/","title":{"rendered":"From GR-System to Multi Wash. History of a rebranding that is not just about the name"},"content":{"rendered":"<p>With a view to continually optimizing our products in order to better respond to market demands, we have been working on an evolution of our GR-System utensil washer for some time.<\/p>\n<p>It took us a couple of years to complete the new line, the result of studies, research and technical tests.<\/p>\n<p><strong>The final result exceeded our expectations\u00a0<\/strong>and once again the innovation adopted on the machines led us to submit\u00a0<strong>a new patent application<\/strong>.<\/p>\n<p>The new utensil washers have been completely redesigned, maintaining the same objectives:<strong>\u00a0washing and descaling any removable tool or component, regardless of the type of material.<\/strong><\/p>\n<p>The restyling did not concern only the aesthetics, even more linear and modern, but we have revolutionized the systems b<strong>y improving performance, consumption, simplifying maintenance operations and perfecting the control unit.<\/strong><\/p>\n<p>Once the first models were finished, we realized that these machines, while sharing the same objectives, had nothing more to do with the previous models and we understood that a new product would require a new name.<\/p>\n<p><strong>This is how the \u201c<a href=\"https:\/\/www.zernike.it\/en\/product-zernike\/multiwash\/\">MULTI WASH<\/a>\u201d line was born.<\/strong><\/p>\n<p>It was not easy initially to get used to the idea of abandoning the historic<strong>\u00a0&#8220;GR-System&#8221;\u00a0<\/strong>brand with which our company was born, but change is growth, it is innovation, it is<strong>\u00a0Zernike.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With a view to continually optimizing our products in order to better respond to market demands, we have been working on an evolution of our GR-System utensil washer for some time. It took us a couple of years to complete the new line, the result of studies, research and technical tests. The final result exceeded&hellip;<\/p>\n","protected":false},"author":2,"featured_media":6234,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[104],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.13 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>From GR-System to Multi Wash. 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